Zenith Bowling Co. aims to revolutionize the game of bowling, as the game is in desperate need of modernity. With a sleek, minimalist identity, Zenith will appeal to the younger generation of bowlers who will bring about this transition to a more modern game.
Zenith (ze·nith)
noun - the highest level or degree attainable; the highest stage of development
noun - the highest point reached in the heavens by a celestial body
UX/UI Design Innovation Project
Envision and innovate a user experience set five years into the future
